Over the weekend I read Twitter Means Business: How Microblogging Can Help or Hurt Your Business by Julio Ojeda-Zapata. The book explores how Twitter can help companies put a human face on their businesses, build a following, and deepen customer relationships. Julio also takes a look at how companies such as Jet Blue, Dell, H&R Block, Comcast, Wholefoods, and Zappos have leveraged Twitter to turnaround or build their business. These companies have been successful on Twitter because they have used the tool to deliver a consistent message of trust and value. They have created a strong company brand.
- One of the reasons I’m so fascinated with Twitter is that I believe that job seekers can derive similar value from Twitter by building relationship, trust, and a compelling statement of their value-add through their “tweets.” Many hiring authorities and recruiters are using Twitter to source thought leaders and superstars in a particular function or industry. And the superstars are not hanging around on the static job boards. They are participating in the conversations relevant to their industry and setting the directions and trends for the future.
- In addition to the book’s numerous Twitter success stories, Julio has also included a comprehensive guide to Twitter resources to learn how to optimize and organize your tweets and how to conduct searches to find relevant conversations.
- If you would like to follow me on Twitter you will find me here. Hope to see you there! Happy tweeting!
