Today’s job seeker can’t develop a successful personal brand without a Web 2.0 infrastructure to support it. Enter Dan Schawbel, author of Me 2.0-Build a Powerful Brand to Achieve Career Success. In his new book, Dan explains the power of personal branding and teaches readers how to create a toolkit of online resources to support and cultivate an authentic and compelling personal brand. He demystifies the power of blogging, social media applications, video, and podcasting and shows readers how to manage their integration into an overall career management strategy. In order to compete for job opportunities in the 21st century, job seekers will need to establish an online career brand that goes past a traditional resume and shows the real you behind that piece of paper. Online tools are not the toys of the millenials…they are critical to the success of people in mid career as well as executives. The 2.0 phenomenon is not going away any time soon and the momentum and demand for these tools continues to grow. Don’t get left behind. Check out Dan’s book and learn how to ride the Me 2.0 wave.