Branding Schmanding

Branding Schmanding

The topic of Tiger Woods’ tarnished brand is all over the Internet, TV, and print media. And while I understand the commentary I think that the concept of celebrity branding is doomed to fail because celebrity brands often represent attributes that nobody can...
The Best Job I Ever Had

The Best Job I Ever Had

I’ve had several different jobs over the course of my life. But there is one job that I currently hold and will always consider my best job. Many factors make this job challenging including: Ambiguous Goals…This job offered little to no training and it...