Anyone who reads my blog regularly knows that I’m a big fan of blending the personal and professional on Facebook and Twitter  to create engagement and conversation. But Francesca Holdings CFO, Gene Morphis, recently went a bit too far with his blended approach on his public pages and he was fired because of it. Morphis posted several status updates where he shared proprietary company information such as “Board meeting. Good numbers=Happy Board” and “Roadshow completed. Sold $275 million of secondary shares. Earned my pay this week.”

Top brass at Francesca Holdings certainly isn’t happy about Morphis’ social media blunder, but at least they can take comfort in the fact that their stock jumped 5% since Morphis’ departure.

Social media