Business.com recently conducted a study on social media use by business professionals. Here are some of the findings, (based on close to 3,000 respondents) that I found particularly interesting.

• 69% rated webinars and podcasts as their top social media resources for business information.
• Facebook is the dominant social network for B2C companies, but B2B companies maintain a fairly equal presence on both Facebook and Twitter.
• Among respondents using social media for business purposes, 62% visit company or brand profiles on social networking sites.
• The average company in the study was planning, developing, or running seven different social media initiatives.

When you are in a job search, your role is very similar to that of a business owner. Businesses promote their value through marketing campaigns and relationship building. They need to constantly deliver a message to their customers that they are better than the competition. They leverage past successes to build the trust of their customers and they find others to evangelize their brand and spread the word of their unique service benefits. The same is true for job seekers.

Social media helps businesses deliver this promise of value with greater efficiency and consistency and the reach can be much greater than that achieved by traditional marketing campaigns. Shouldn’t you be doing the same for your customer, the hiring manager? What’s your job search marketing plan? Start building your online profiles on LinkedIn, Facebook, and Twitter and identity profiles on Google Profiles and Zoom Info.

Career Solvers has recently launched a guide to creating a job search social media marketing plan and it is complementary with all online identity packages. Want to learn more? Contact us today.