by Barbara Safani | Aug 30, 2010 | personal branding
No one seems to be able to wrap their head around the fact that Mike Sorrentino, better known as “The Situation” from MTV’s Jersey Shore, will earn $5M this year in appearances and endorsements. Many people can’t understand how someone like...
by Barbara Safani | Apr 13, 2010 | career management, personal branding
Have you seen the new Nike ad with Tiger Woods featuring the voice of his deceased father? It looks like Tiger may have added some new brand attributes to his already tarnished image including, creepy, odd, and opportunistic. And I’m wondering if Nike and Tiger...
by Barbara Safani | Mar 15, 2010 | networking, on-line identity, personal branding
Lately I’ve been getting several invitations on LinkedIn either from people I don’t know or from people who get past some of the LinkedIn screening features by claiming they know me from working together someplace I have never worked. In both scenarios, I...
by Barbara Safani | Jan 11, 2010 | networking, on-line identity, personal branding
Last week Brian Tietje, Sales Manager for LinkedIn, delivered an excellent presentation on LinkedIn to members of the Human Resources Association of New York networking group. Here are my top ten takeaways for job seekers. Create a keyword driven summary. Forget about...
by Barbara Safani | Dec 28, 2009 | on-line identity, personal branding
As many of you know by now, I’m a big fan of Twitter and I use it on a regular basis to share musings on the job search process and to build community with my colleagues, friends, and job seekers. But many job seekers are still somewhat perplexed by Twitter and...
by Barbara Safani | Dec 17, 2009 | career management, personal branding
The topic of Tiger Woods’ tarnished brand is all over the Internet, TV, and print media. And while I understand the commentary I think that the concept of celebrity branding is doomed to fail because celebrity brands often represent attributes that nobody can...
