A few days ago I heard a story about someone who quit their job over the content of an email. Through conversation and a few apologies, the employee returned to work, but when you think about it, it’s amazing how powerful email can be. A mis-use of capital letters, a penchant for constantly hitting “send to all,” and endless disclaimers, inspirational messages, and graphics on emails can put some people over the edge. Seth Godin has a great checklist on email etiquette that you can read here.Email plays an important role in a job search, but it’s got to be managed properly. Here are a few tips for using email in a search campaign.

1. When sending resumes and follow up letters, always use a compelling subject line. Don’t just type in John Smith’s resume…instead try Award Winning Creative Director or Bi-lingual Marketing Executive. Stand out from the crowd and show a glimpse of your professional identity and personal brand.
2. Always use a signature line. Make it easy for your contacts to get in touch with you. Include a brief signature line with your name, phone, and email address…every time you send an email. In addition to being a courtesy to your reader, the signature line also creates a more professional presentation.
3. When following up on job leads don’t send multiple emails. One email is enough. Supplement your follow up efforts with phone calls…but don’t leave multiple messages. Leave one message and then call different times of the day and different days of the week in an attempt to get the person live.
4. Realize when a conversation is better. If you find yourself going back and forth more than two times on the same question or issue with a potential hiring manager or recruiter, it’s probably time for a phone call.