Branding Schmanding

Branding Schmanding

The topic of Tiger Woods’ tarnished brand is all over the Internet, TV, and print media. And while I understand the commentary I think that the concept of celebrity branding is doomed to fail because celebrity brands often represent attributes that nobody can...
The Best Job I Ever Had

The Best Job I Ever Had

I’ve had several different jobs over the course of my life. But there is one job that I currently hold and will always consider my best job. Many factors make this job challenging including: Ambiguous Goals…This job offered little to no training and it...
Employer Brands That Suck

Employer Brands That Suck

A client of mine just had an employment offer rescinded. He was upfront from the beginning about an accommodation that he needed for employment and was told by Human Resources it would not be a problem. The company’s legal department thought differently which...
New Job, New You

New Job, New You

I recently spoke to Alexandra Levit, a nationally recognized business and workplace author and speaker, about her new book,  New Job, New You: A Guide to Reinventing Yourself in a Bright New Career. The book is an inspirational read, chock full of stories of people...