The findings of the 2013 Jobvite Social Recruiting Survey were recently released and the results suggest that recruiters continue to leverage social media sites to source talent. Key findings of the survey include:
• 94% of recruiters use or plan to use social media in their recruitment efforts.
• 78% of recruiters have made a hire through social media.
• Facebook, Twitter and LinkedIn are still recruiters’ go-to social networks, but blogs, YouTube, GitHub, Stackoverflow, Yammer, and Instagram are gaining traction.
• LinkedIn is the most widely used platform for searching, contacting, vetting, and tracking candidates.
• 42% have reconsidered a candidate based on content viewed in a social profile, leading to both positive and negative re-assessments.
• Grammar and punctuation errors trigger negative reactions among recruiters over 60% of the time.
If you have not yet embraced social media, the time to start is now. And if you are currently using social media platforms, now is a good time to audit your online presence and make sure you have created a clear and compelling message of value. You have the opportunity to take control of your online presence, and the results of this survey strongly suggest that it is in your best interest to do so.
